Bicycles

2012 Orbea Occam - Preliminary study

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Parent Category: Bicycles

Category: Orbea

Published on Monday, 26 September 2011 08:02

Written by Luca Salvatelli

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For the definition of new Occam was used a common approach to all the latest high-end Orbea. A study that begins with a careful analysis of the market, competitors and fans. For this Orbea has contacted many cyclists, testing the old Occam, listening to the point of views, putting it even compared with current models of competitors. Then a careful analysis of each market, the demands of retailers and distributors. A very thorough study which took several months of work and a challenging of a remarkable team of people. The goal was to design Orbea not just a new model, but a bike that would meet the needs of the market and that, for its technical qualities, to remain competitive for at least four years.

From this analysis it was found that users of the bikes as Occam have about 40 years old, have several bikes, including a racing bike, run through many miles in a year (about 8000) and compete in tests such as Trans-Alp or Trans-Pyrenees. Change bike mainly to get more comfort, to switch to carbon fiber, driven by his friends, to get more versatility and better performance. In the choice of the future users of bicycles bike Marathon/Trail put the focus on efficiency of the suspension, therefore, to follow, weight, frame geometry, ride quality, stiffness, editing, design, finishing and finally the price.

It is then dropped into the details, asking users of Occam, the bikes for the industry which were the characteristics required of a bike Mtb Full Marathon/Trail.

Although this analysis has required a long period of work. The results were that the bike had to have perfect steering over-sized, well proportioned frame, but with a line similar to the front, with small link rear suspension, a rear hub compatible with the new standard X12 and a general line called Strooper, with taut lines and aggressive, rather than a Fluence line, with soft, sinuous lines.

2012 Orbea Occam

2012 Orbea Occam - Valle de Tena – Panticosa - Formigal

2012 Orbea Occam - Preliminary study

2012 Orbea Occam - Study of the suspension

2012 Orbea Occam - Diamond Link

2012 Orbea Occam - Study of the frame

2012 Orbea Occam – Models

Video Orbea Occam S10

Video Orbea Occam S30

Video Orbea Occam S40

Video Orbea Occam S50

Video Orbea Occam H10

Video Orbea Occam H20

Video Orbea Occam H30

Video Orbea Occam H50