Clothing and Accessories

Endura Eurobike 2011 Preview

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Parent Category: Clothing and Accessories

Category: Endura

Published on Thursday, 21 July 2011 11:27

Written by Luca Salvatelli

Endura Ltd is turning 18 this year and therefore reaches adulthood!

To celebrate this special birthday, the 2 times Eurobike award winner gives a wee gift to itself: a whole collection of completely new or updated high performance cycling clothing, for mountain biking as well as for road cycling, for Men as well as for Women, with new styles and some pretty cool new colours!

Since 1993 Endura Ltd has been making high performance bike wear for every day cyclists as well as for pro’s. Based in Scotland, nature’s climatic testing chamber, the Endura team has the perfect conditions for extensive product testing. Additionally, the whole Endura Racing Professional Cycle team (as well as Oli Beckingsale from Endura MTB Racing) act as a testing team, delivering intensive feedback from a pro racer’s perspective. All this experience can be felt in any piece of Endura kit, from the latest fabric technology, perfect fit and practical details to great everyday style.

Have a sneak preview on some of the new items that Endura will launch at this year’s Eurobike – the collection includes everything from hard working, durable mountain bike shorts, performance cycle jerseys and bench mark jackets for all weather conditions to innovative, high‐end road cycling gear, hi‐vis commuter wear, a huge accessory range and eyewear!

MTB Apparel

A definite highlight of the MTB range is the new, updated version of the award winning, highly popular Singletrack Shorts (£47.99) which combines best performance with great style. The fully featured durable baggy shorts also come in a new design with stylish ultramarin contrast zippers which combines colour and pop with a timeless style that won't date. These match perfectly with the ultramarine trim of the brand new black Singletrack Gloves (£25.99). The Singletrack Shorts will cope with anything that you through at them while feeling unbelievably comfy: Made from hard wearing, fast drying and water resistant Cordura® fabric with a Teflon® HT treatment, they feature a smooth underside to avoid snagging or pressure points. All Singletrack legwear items – Men’s and Women’s shorts, ¾s and trousers ‐ are compatible with the Endura Clickfast™ system for inner shorts and are equipped with lots of useful details, from the side waist adjusters, the front pockets including hidden zip pocket and the twin rear map pockets to the zip leg vents with mesh liners. Updates on all Singletrack shorts, ¾s and pants include twin front poppers, a new and effective moulded waist adjuster and magnetic pocket – no more fiddling about with all sorts of things that catch in Velcro® closures!

Be flexible – with the Convert Softshell Jacket (RRP: £99.99); a truly versatile piece that is any cyclist’s best companion for the “Scottish summer” and all year round – basically for any cold or mixed weather conditions. The Convert Softshell quickly turns into a gilet by use of the shoulder zips which are also designed to allow venting under the arms when part opened. The high performance three layer jacket brings together a fast wicking textured outer to provide a combination of protection against the elements and a regulated body climate. The fitted performance jacket has all the details that you want in a jacket for a safe and enjoyable ride, from reflective trims on sleeves and shoulders, zipper garage, zipped chest pocket with media port and triple rear stash pocket to the rear zipped security pocket. Available in a Men’s version and in a Women‐specific fit in a range of colours.

Road Cycling Apparel

Endura is proud to present the latest addition to their high‐end road cycling apparel range Equipe: the Über Bibshorts (RRP: £140). Über means “above” in German, and the Equipe Über Bibshorts definitely perform far above the norm. Created to meet and exceed the needs of passionate amateur cyclists as well as pro riders, these high‐end cycling bibshorts will see their rider through sportives and races in comfort and in style.

Stunningly constructed with the latest bike wear technology, this outstanding garment combines top‐of‐the‐line fabric with best quality details, from pre‐curved panels shaped for sitting on the bike and Vformed straps finish for perfect fit, to broad, comfortable Equipe elastic leg grippers and coldblack® finish that reflects heat.

The heart of this sophisticated looking piece of apparel is Endura’s latest in‐house developed pad which was exhaustively tested by the Endura Racing Pro Cycle Team. The 1000 series pad employs 3‐D computer controlled cutting technology to sculpt a continuously variable pad profile from a single piece of foam, thereby avoiding abrupt changes to profiles and stiffness which often result from traditional methods of layering different foams together. The pad also features a low friction underside to provide a smooth slide surface against the Lycra body of the bibshorts, injection gel inserts around the sit bones and a massaging perforated upper TRS foam sub‐surface layer which improves airflow and blood circulation and reduces numbness on long rides. This stretch pad is finished with a fast‐wicking, antibacterial microfiber fabric to improve long‐lasting dryness and minimise friction and chafing. The Über Bibshorts are available in white/black and in black.

A European style road cycling piece is the Adrenaline Race Cape (RRP: £59.99) out of the FS260 Pro Series. Made out of a transparent, lightweight waterproof fabric that is highly breathable, this jacket is the perfect weather protection solution for race day since it allows for the racenumber on the jersey underneath to be visible at all times. The simplicity of the garment with pull‐on elasticated cuffs and collar and the straightforward front zip make it easy to put the jacket on and off in race conditions ‐ no fussing around with velcros! The high‐tech hydrophilic material in combination with the athletic fit and nicely finished details like reflective trims, externally taped French seams and the pack sack that comes with it make the Adrenaline Race Cape a definite winner.

More New Items

Further news include additions, updates and new colour ways of popular, award‐winning lines and single items alike, such as the Hummvee MTB collection, FS260 Pro Collection, Stealth Waterproof Jacket, the ultra packable shower proof Pakajak, Equipe Arm Warmers and the Equipe Overshoe. A commuter essential, the waterproof Luminite Pants are brand new in Endura’s high‐vis Luminite collection. On the style side, new for Women is a gorgeous burgundy story, whereas Men get kitted out in fresh green or in cool camouflage optics.

Eyewear

Last but not least, Endura presents brand new eyewear items at this year’s Eurobike, from versatile light reactive Manta, anti‐fog lens Rainbow for smaller heads and definition enhancement glasses Cuttle to mirror finish multi‐use wrap‐around Mullet – there is even a camo print Piranha version to go with the camouflage style MTB kit!