Cycling Pro Road & Mtb

Bianchi to promote cycling-tourism in Italy

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Parent Category: Cycling Pro Road & Mtb

Category: News Cycling Pro Road & Mtb 2011

Published on Wednesday, 02 February 2011 18:04

Written by Luca Salvatelli

Bianchi and the four-star Hotel Alexander, located in Gabicce Mare (Pesaro-Urbino) in the Marche region, close to the Adriatic Sea – Italy, join forces to launch a new exciting co-marketing action

Starting from 2011 springtime, guests at Hotel Alexander will enjoy the opportunity to rent new Bianchi Sempre models (equipped with Shimano Ultegra) at special price, to ride across the beauties of the Marche region as part of cycling-tour groups organized by the hotel. A Bike Manager will lead each group and the hotel’s staff will guarantee mechanical assistance.

Part of the B4P (Born for Performance) range, Sempre is the perfect bike for those who seek high performance but also for riders who simply want to enjoy the panorama while riding their bike. The monocoque carbon frame (with performance racing geometry) guarantees maximum weight/rigidity ratio to make the Sempre model the perfect bike for all kind of riders.

Hotel Alexander’s art of hospitality and Bianchi’s special attention to the needs of cycling enthusiasts will make every holiday unforgettable. The hotel will also host a Bianchi showroom with some of the best 2011 new models. Bianchi kits and bike accessories will be available for sale. Bianchi’s clients will be offered a 10% discount on hotel packages.

Bianchi’s aim is to extend this co-marketing project through the whole Italian soil by involving high-quality hotels ready to promote sustainable cycling-tourism.

 Press release