Cycling Pro Road & Mtb

Victories Shimano sponsored athletes World Cup Fort William, ...

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Parent Category: Cycling Pro Road & Mtb

Category: News 2010

Published on Monday, 07 June 2010 18:03

Written by Luca Salvatelli

Victories Shimano sponsored athletes World Cup Fort William

Shimano sponsored riders had a lot of success at the second leg of the UCI Downhill and 4X Mountain Bike World Cup in Fort William, Scotland, this weekend.

Gee Atherton (Team Commencal) thrilled the home crowd to take the win at the Downhill race. Gee is riding a full SHIMANO SAINT component group and of course uses the PRO Atherton Star Series handlebar, stem, seat post, grips and saddle. Second was Cameron Cole (Team Maxxis-Rocky Mountain) of New Zealand, also riding a full SHIMANO SAINT group. The first five teams in the World Cup ranking are all riding SHIMANO SAINT components (Scott 11, Commencal, Chain Reaction Cycles/Intense, Maxxis-Rocky Mountain, Trek World Racing).

At the Downhill race for women, the first four positions were taken by Shimano (SAINT) sponsored athletes. Sabrina Jonnier (Maxxis-Rocky Mountain) was the winner, beating Rachel Atherton (Commencal), Floriane Pugin (Scott 11) and Tracy Moseley (Trek World Racing). Scott 11 and Commencal are leading the team World Cup rankings with equal points.

Shimano sponsored rider Jared Graves (Yeti Fox Shox Factory Race Team) won the 4X race for men.

HTC Sponsors the Smithfield Nocturne

The award-winning Smithfield Nocturne series of elite cycle races has confirmed HTC, a global designer of smartphones, as the 2010 headline sponsor.

The HTC Smithfield Nocturne will take place on Saturday 19th June 2010 around Smithfield Market in the heart of the City of London. Now in its fourth year, the event attracts an audience of 10,000 spectators with races like the Folding Bike Race and the Fixed Longest Skid.

“Cycling is the perfect sport to align with the values of the HTC brand,” says Florian Seiche, Vice President, HTC EMEA. “We are pleased to be able to be able to support such an innovative festival of cycling which celebrates both the high performance of the elite competitors as well as the more fun and friendly aspects of the sport.”

HTC has become known for the unique user experience it provides through the design of its wide portfolio of mobile phones. A partnership with the Smithfield Nocturne is a logical move for HTC, a company with innovation at its centre.

“HTC is an exciting brand which will help us make the 2010 Smithfield Nocturne the most exciting event to date,” said Face Partnership Managing Director, James Pope. “We are looking forward to working together to enhance the spectator experience and bring some top riders to the streets of the City of London.”

The Elite Criterium will be the highlight of a packed race programme which will also include feature the City of London Team Challenge and a special Architect and Developer Race which is linked to the London Festival of Architecture that also launches on Saturday 19th June 2010.

The Smithfield Nocturne is free to attend and is also supported by the City of London.