Cycling Pro Road & Mtb

Liquigas Sport and Cannondale expanded relationship: in 2011 will start Pro Cycling Team Liquigas-Cannondale

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Parent Category: Cycling Pro Road & Mtb

Category: News 2010

Published on Thursday, 30 September 2010 11:37

Written by Luca Salvatelli

Liquigas Sports S.p.A and Cannondale, part of the Cycling Sports Group Division of Dorel Industries, are pleased to announce today that Cannondale will be the Co-Sponsor of the Liquigas Pro Cycling Team, effective January 1, 2011. Cannondale has been a Technical Bicycle Sponsor for the past four years and team members have been riding Cannondale bikes since that time. This step is the next evolution of a partnership that was founded on the tradition of combining world-class cyclists with best-in-class bicycles and will feature an enhanced roster, increased marketing and sales support, and new Cannondale products.

«During the past four years the relationship between Liquigas Sport and Cannondale exceeded a typical relationship between a team and its bicycle partner - said Roberto Amadio, Liquigas Sport team manager -. Cannondale has always allowed us to compete with a superb product while meeting the demands of the best riders in the world. Next year, we enter a new phase in the team’s development as we continue to build a world-class team with the best race results as well as team management and sponsors. We're excited for this new opportunity and look forward to continuing working with Cannondale to create cycling history».

«Cannondale has built itself on creating leading, innovative products. When green and blue riders, among which Ivan Basso, Vincenzo Nibali and Peter Sagan, are regularly defeating the competition on Cannondale’s SuperSix Hi-Mod bikes, it is hard to deny Cannondale’s commitment to creating the perfect ride - said Bob Burbank, General Manager of Cannondale - Racing is in Cannondale’s DNA and Liquigas is one of the best racing teams in the world. We work closely with the Liquigas riders to provide us with invaluable feedback that is essential to our product development. We look forward to expanding on our relationship with Liquigas and continuing to push the status quo of Pro Tour road racing».

As tough as the bikes they ride, Liquigas riders have seen victories in 2010 from the Giro d’Italia to the Vuelta a España. While riding Cannondale’s SuperSix Hi-Mod, the flagship of Cannondale’s outstanding road line, Liquigas team riders such as Ivan Basso and Vincenzo Nibali have used the bike’s explosive power transfer, smooth and confident handling and award-winning stiffness-to-weight ratio to help them attain stellar victories. Coming off of a solid 2010 season, there is no better time for both organizations to expand the partnership to form Liquigas-Cannondale for the 2011 season.

The arrival of Cannondale as second name from 2011 will not interrupt the partnership between Liquigas Sport and Doimo, the most important Italian group in the furnishing sector: an important presence on the team uniform will be guaranteed in next season. «The relation between team and Doimo is strong – ends Roberto Amadio -. We’re happy that so important brand chooses to be again at our side. Since the beginning of our adventure in cycling Doimo Group always believe in our activity: we’re proud to continue to share with them the passion for cycling».