Cycling Pro Road & Mtb

Federico Morini joins Bianchi

Details

Parent Category: Cycling Pro Road & Mtb

Category: News 2010

Published on Wednesday, 13 October 2010 18:08

Written by Luca Salvatelli

Federico Morini joins the Bianchi family in the position of "Product Marketing and Communications". Federico has significant experience as a prior professional rider and in media communications. He will work with dealers and consumers to explain and support new, sophisticated technologies and the decision to select a Bianchi model.

Bianchi is investing in new technologies and models to provide consumers with a higher level of performance and overall satisfaction. "To support our new technology and product investments, we have invested in new equipment like rapid prototype machines and now we have created a new "Product Marketing and Communications" position to support our dealers and consumers with increased product education", said Bianchi CEO, Bob Ippolito.