Cycling Pro Road & Mtb

Vittoria USA is born

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Parent Category: Cycling Pro Road & Mtb

Category: News 2010

Published on Tuesday, 14 December 2010 17:40

Written by Luca Salvatelli

Vittoria Cycling Shoes strengthens its presence in the American market with the birth of Victoria USA LLC. The society, whose capital and control belong to Vercelli family - owner of the well-known 100% Made in Italy cycling shoes brand - will represent the only exclusive distributor of the italian firm in the United States.

"In a market more and more in rapid change where what up to yesterday was good and today no more, you have to dare to change. This is why we take this decision" – Edoardo Vercelli explains - "To our clients we offer the Made in Italy quality at the correct price, that is at the base of our business politics, as the availability of the products and a good operational margin to the retailer".

Vittoria USA, has its headquarters in Coral Gables, Florida, and boasts already an organic of 15 commercial agents, distributed across the United States, further to a series of contracts of representation that have to be defined soon. Besides Vittoria USA will directly manage the sales and the marketing for the United States. Moreover a specific computer platform will be developed with the purpose to have a better contact with the American retailers. It will allow the client to interact with Vittoria in every moment and to be able to autonomously manage any operation from his own office: the order, the state of the shipment, the delivery, the payment and also everything concerns the assistance and the technical support.